Lifecycle Marketing, Senior Lead
NourishTelemedicine company
New York, United StatesSenior
Thrive Capital
Index Ventures
Y Combinator
BoxGroup
J.P. Morgan Private Capital's Growth Equity Partners
Maverick Ventures
Marketing
About the role
TL;DR
Build and execute lifecycle marketing programs to drive patient engagement and retention.
- •Lifecycle Marketing is a new function at Nourish, with the opportunity to shape how millions of patients engage with nutrition care.
- •As an early member of the team, you'll help build our program from the ground up
- •building the strategy, launching experiments, advocating for new capabilities, and laying the foundation for a durable, measurable growth engine.
- •You'll own the end-to-end lifecycle for some of the most important moments in a patient's journey, from improving conversion to reactivating patients back to care.
- •Working closely with Product, Data, and Engineering, you'll design personalized, cross-channel interventions that drive meaningful patient outcomes.
- •This is a true 0-to-1 opportunity, not simply optimizing an existing program.
- •Key Responsibilities: Own the roadmap, strategy, and execution for key lifecycle moments (i.e reactivation, early patient engagement), translating business objectives into programs that directly move retention, LTV, and CAC efficiency.
- •Own data and reporting to design and run hypothesis-driven A/B tests, build experiment roadmaps, maintain dashboards, and turn insights into action.
- •Partner cross-functionally with Product, Data, Engineering, and Creative to ensure lifecycle is fully supported and integrated into the patient experience Design and scale campaigns across email, SMS, push, and product touch points
- •building segmentation strategy, personalization frameworks, and journey architecture.
- •Turn patients signals into outcomes by synthesizing qual and quant insights, building clear readouts that shape our roadmap and align stakeholders.
- •Requirements You have 5-7 years of experience in lifecycle marketing, growth marketing, S&O, consulting, or a related high-impact function
- •with experience owning lifecycle programs that drove measurable business outcomes.
- •You're data-fluent and experimentation-rigorous, and can drive analysis from insight to action.
- •Your strategy and decision making is rooted in data.
- •You're a 0-to-1 builder who has launched programs from scratch.
- •You’re a self-starter who doesn’t wait for direction: you identify the highest-leverage work, define the plan, and drive it through ambiguity.
- •You are deeply impact-oriented.
- •You prioritize based on business outcomes, not activity, and have a track record of materially moving core metrics.
- •You’re comfortable in fast-moving environments; you can juggle multiple priorities, adapt quickly when things shift, and thrive in hyper-growth.
- •You can work well cross-functionally, building trust and alignment with different teams in a low-ego way.
- •Nice to haves: Experience at fast-growing tech or healthcare startup; Hands-on expertise with Customer.io or similar ESPs (Braze, Iterable); People leadership or strong coaching skills; Fluency with modern mar-tech stacks and engineering partnerships
Required skills
Growth MarketingEmail MarketingA/B TestingMarketing AnalyticsProduct ManagementRoadmappingCustomer OnboardingCustomer Success
Nice-to-have skills
Project ManagementCopywriting
Domain expertise
healthtech
Tech stack
PythonJavaScriptSQLProduct ManagementA/B TestingRoadmappingStakeholder ManagementPRDsOKRsDesign ThinkingWireframingPrototypingProgram ManagementProject ManagementCustomer SuccessCustomer OnboardingImplementation ManagementGrowth MarketingDigital MarketingEmail MarketingMarketing AnalyticsCopywritingSlackNotion