Develop and execute PR strategy for Upvest in Europe, focusing on Germany.
•Own and execute Upvest's PR strategy across Europe with a focus on Germany.
•Key Responsibilities Build, maintain and deepen direct relationships with tier-1 journalists across business, fintech and financial services media Lead all press office activities, including inbound requests, proactive pitching and reactive communications Drive press announcements, exclusives, background briefings and media commentary end to end Requirements 5+ years of PR experience, ideally in fintech, finance, investment or B2B SaaS A strong existing network of relevant tier-1 media contacts in Germany (ideally also the UK) Proven experience leading complex PR stories with strong news judgment and strategic framing