Senior Lifecycle Marketing Manager, Activation
UpstartAI Lending company
United States$138,000 - $220,000 USDSenior
Marketing
About the role
TL;DR
Drive funnel conversion for personal and small dollar loans through lifecycle marketing strategies.
- •Upstart is seeking a Senior Lifecycle Marketing Manager to own and grow its Activation program for Personal Loans and Small Dollar Loans.
- •This role focuses on driving applicants to complete their application and fund their loan through strategic use of email, SMS, push, and ringless voicemail.
- •Key Responsibilities Ideate, prioritize, execute, and report on omni-channel journeys to drive funnel conversion.
- •Manage end-to-end execution of journeys, including strategy, creative, and results analysis.
- •Bridge technical and marketing teams by defining detailed project requirements.
- •Build and execute a hypothesis-driven testing roadmap for owned journeys.
- •Serve as a CRM and lifecycle marketing subject matter expert.
- •Requirements 4+ years of experience in lifecycle marketing.
- •Proven track record of driving measurable results towards KPIs.
- •Ability to translate complex data into actionable insights.
- •Advanced spreadsheet skills and familiarity with BI tools (Looker, Mode).
- •Hands-on experience with Iterable is a must.
Required skills
Email MarketingSQLExcelGrowth Marketing
Nice-to-have skills
LookerPythonJavaScript
Domain expertise
fintech
Benefits & perks
Bonus opportunities, Equity grants, 401(k) with company match, Employee Stock Purchase Plan (ESPP), Medical, dental, vision insurance, Health Savings Account (HSA) contributions, Life insurance, Disability coverage, Paid time off, Sick leave, Company holidays, Paid family and parental leave, Fertility and parenthood support, Employee Assistance Program (EAP), Financial wellness resources, Wellness allowance, Productivity allowance, Team events, Employee resource groups (ERGs)
Tech stack
Email MarketingLookerPythonJavaScriptSQLExcel