About the role
TL;DR
Lead lifecycle marketing strategy for Upstart's core lending products.
- •Key Responsibilities Lead lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products.
- •Manage, coach, and develop a team of Lifecycle Marketing Managers.
- •Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning.
- •Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams.
- •Develop revenue forecasts, analyze funnel performance, and communicate business results to senior leadership.
- •Requirements Bachelor's degree or equivalent practical experience. 10+ years of lifecycle marketing experience supporting B2C products. 3+ years of direct people management experience leading lifecycle marketing teams. 4+ years of hands-on experience building and optimizing customer journeys within an enterprise marketing automation platform.
- •Experience owning performance-driven lifecycle marketing programs with measurable revenue goals.
Required skills
Revenue Forecasting
Domain expertise
fintech