Senior Marketing Analyst
Twin HealthPrecision Health company
United StatesSenior
Iconiq Capital
Maj Invest
G9 Ventures
Temasek Holdings
Able Partners
Benchmark Capital Holdings
Marketing
About the role
TL;DR
Drive marketing insights and measurement at Twin Health.
- •Join Twin Health as a Senior Marketing Analyst to drive insights and measurement across our marketing channels.
- •Key Responsibilities Measure and report on performance across email, direct mail, and digital.
- •Own digital analytics end to end, including event tracking and tagging strategy.
- •Build and maintain attribution and marketing mix models to quantify channel contribution.
- •Analyze paid channel performance and translate findings into optimization recommendations.
- •Develop propensity models to predict member behavior and operationalize scores for targeting and segmentation.
- •Requirements Strong analytical skills and experience with SQL.
- •Experience with marketing mix modeling and Bayesian network analysis.
- •Ability to work independently and present complex analysis to senior leaders.
- •Proficiency in developing and validating predictive models.
- •Excellent communication and collaboration skills.
Required skills
SQLMarketing Analytics
Domain expertise
healthcare
Tech stack
SQLMarketing Analytics