Head of Global CRM & Lifecycle
TrustpilotOnline Review company
On-siteDirector
Northzone
Index Ventures
SEED Capital Denmark
Draper Esprit
Vitruvian Partners
Sunley House Capital
Marketing
About the role
TL;DR
Lead global B2B CRM and lifecycle strategy for customer conversion, engagement, and retention.
- •Trustpilot is seeking a highly skilled and experienced Head of B2B CRM and Lifecycle to develop and implement their global B2B CRM and Lifecycle strategy, ensuring exceptional customer experiences.
- •Key Responsibilities Develop and implement B2B CRM and lifecycle strategies focused on conversion, engagement, retention, and upsell/cross-sell.
- •Monitor and optimize B2B customer journeys across channels to increase engagement and revenue.
- •Collaborate with cross-functional teams including Marketing, Sales, and Product.
- •Set CRM & lifecycle strategies for regional activations and coordinate global lifecycle campaign dashboards.
- •Requirements Extensive experience in lifecycle marketing, with a focus on B2B.
- •Proven experience developing and implementing effective B2B CRM and lifecycle strategies.
- •Strategic thinking with a customer-centric mindset and willingness to execute.
- •Ability to gain buy-in and drive results in a fast-paced environment.
- •Proven leadership skills and experience managing efficient teams.
- •Experience with Salesforce Marketing Cloud and other CRM systems.
- •Enhanced communication and collaboration skills.
Required skills
CRMB2B SalesProduct Marketing
Domain expertise
martech
Benefits & perks
Flexible working options, Competitive compensation package + bonus, Learning and development opportunities, Pension, Life insurance, Health cash plan, Online GP, 24/7 Employee Assistance Plan, Headspace subscription, Season ticket loan, Cycle-to-work scheme, Office snacks and refreshments, Company-wide celebrations and events, ERG activities, Team socials, Deals and discounts
Tech stack
CRM