T
Talent Network: Marketing Specialist (Part-Time/Hourly)
ToptalTalent Marketplace company
CanadaMid
Andreessen Horowitz
Adam D'Angelo
Marketing
About the role
TL;DR
Support and execute key marketing initiatives across email, content, SEO, and social media.
- •We are seeking a results-driven Marketing Specialist to support and execute key marketing initiatives across various channels.
- •Key Responsibilities Execute email marketing campaigns from planning through deployment, QA, testing, reporting, and optimization.
- •Build, manage, and optimize automated journeys, campaigns, and audience segmentation in Salesforce Marketing Cloud.
- •Develop email content aligned with campaign goals, brand voice, and audience needs.
- •Conduct A/B testing on subject lines, copy, CTAs, send times, and audience segments to improve performance.
- •Monitor and analyze campaign performance, including open rates, click-through rates, conversions, engagement, and other KPIs.
- •Requirements Bachelor's degree is required. 5+ years of experience in marketing with a strong emphasis on email marketing and automation.
- •Expert knowledge of Salesforce Marketing Cloud is required, including hands-on experience with Journey Builder, Automation Studio, Email Studio, Content Builder, and Contact Builder.
- •Strong experience writing marketing content across email, blog, SEO, and social media formats.
- •Strong understanding of SEO and on-page optimization best practices.
Required skills
Email MarketingSEOContent MarketingA/B Testing
Tech stack
Email MarketingSEO