T
Senior Marketing Analyst, Strategy & Analytics
ToptalTalent Marketplace company
United StatesSenior
Andreessen Horowitz
Adam D'Angelo
Marketing
About the role
TL;DR
Analyze marketing data, build models, and provide strategic recommendations to drive business impact.
- •Toptal is seeking a Senior Marketing Analyst to join their Business Analytics Center of Excellence.
- •This role will provide crucial insights and recommendations to marketing leaders, focusing on SEM, SEO, and Generative AI channels.
- •Key Responsibilities Analyze data, build models, test hypotheses, and develop reports to inform marketing decisions.
- •Define key metrics and measure channel and campaign performance to guide budget allocation and strategy.
- •Map marketing processes and channel journeys to corresponding data flows.
- •Leverage Generative AI tools to accelerate analysis and automate reporting workflows.
- •Requirements Bachelor's degree and 5+ years of experience in data analysis, analytics, or business intelligence, with a focus on marketing analytics.
- •Demonstrated experience analyzing SEM, SEO, and Generative AI/AI-driven search channels.
- •Proficiency in SQL and experience with BI tools like Tableau.
- •Proven ability to link data and analytics to marketing strategy and financial performance.
Required skills
SQLTableauGoogle AnalyticsSEMSEO
Nice-to-have skills
PythonR
Domain expertise
martechai
Benefits & perks
401(k), medical insurance, dental insurance, vision insurance, life insurance, disability insurance, flexible spending accounts, dependent care accounts, health savings accounts, telehealth, employee assistance program, paid time off
Tech stack
SQLTableauGoogle AnalyticsAnthropic APIGemini APIOpenAI API
