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Senior Marketing Analyst, Strategy & Analytics
ToptalTalent Marketplace company
RemoteSenior
Andreessen Horowitz
Adam D'Angelo
Marketing
About the role
TL;DR
Analyze marketing data, build models, and provide strategic insights to drive data-driven decisions.
- •Toptal is seeking a Senior Marketing Analyst to join their Business Analytics Center of Excellence.
- •This role will provide crucial insights and recommendations to marketing leaders, focusing on SEM, SEO, and Generative AI channels.
- •Key Responsibilities Analyze data, build models, test hypotheses, and develop reports to inform marketing decisions.
- •Define key metrics and measure channel performance across SEM, SEO, and Generative AI.
- •Map marketing processes and channel journeys to data flows.
- •Leverage Generative AI tools to accelerate analysis and automate reporting.
- •Build and maintain marketing data infrastructure from lead acquisition to revenue generation.
- •Requirements Bachelor's degree and 5+ years of experience in data analysis, analytics, or business intelligence, with a focus on marketing analytics.
- •Demonstrated experience analyzing SEM, SEO, and Generative AI/AI-driven search channels.
- •Proficiency in SQL; experience with R, Python, or MATLAB is a plus.
- •Hands-on experience using Generative AI tools such as Claude, Gemini, or ChatGPT.
- •Proven ability to manage diverse stakeholders and balance competing priorities.
Required skills
SQLTableauGoogle AnalyticsAnthropic APIOpenAI APISEMSEOPythonRMarketing Analytics
Nice-to-have skills
Power BIPythonR
Domain expertise
martechai
Tech stack
SQLTableauGoogle AnalyticsAnthropic APIOpenAI APIPythonR
