About the role
TL;DR
Own and optimize Tin Can's email program to drive engagement, retention, and revenue.
- •Tin Can is building screen-free devices and services for kids to connect with family.
- •This role will own and optimize the company's email program, driving engagement, retention, and revenue growth through personalized lifecycle marketing.
- •Key Responsibilities Own end-to-end email program execution in Klaviyo, including campaign planning, segmentation, automation, and optimization.
- •Develop and manage the email marketing calendar in partnership with Growth and Brand teams.
- •Build and optimize lifecycle automations for various customer journeys.
- •Create and refine customer segmentation strategies for personalized communications.
- •Continuously optimize campaign performance through A/B testing.
- •Requirements 4-6+ years in lifecycle, CRM, or retention marketing.
- •Deep, hands-on Klaviyo expertise.
- •Comfort working across Shopify and non-standard purchase paths.
- •Strong instincts for brand voice and experience working with design teams.
- •Analytical skills to interpret data and create a testing roadmap.
Required skills
Email MarketingGDPRA/B Testing
Tech stack
GDPR
