Brand & Product Copywriter (Contract)
Tin CanAI Development company
Seattle, United StatesSenior
Marketing
About the role
TL;DR
Write brand and product copy for a Wi-Fi landline, targeting parents and kids.
- •Tin Can is seeking a contract Brand & Product Copywriter to craft compelling copy for their Wi-Fi landline product, aimed at parents seeking to provide kids with independence and connection without smartphones.
- •The role involves creating delightful and effective messaging across various platforms.
- •Key Responsibilities Write copy for packaging, web, email/lifecycle flows, social captions, and in-app/product experiences.
- •Champion and evolve the Tin Can brand voice: playful, nostalgic, and irreverent.
- •Partner with brand and product teams to support campaigns and drive results.
- •Own copy for key conversion moments like subscriber flows and promotions.
- •Establish brand voice guidelines and naming frameworks.
- •Requirements 6+ years of copywriting experience, with a mix of brand/campaign and direct-response/lifecycle work.
- •Portfolio demonstrating range in writing for both kids and adults.
- •Experience with product and packaging copy, and platform-specific storytelling (web, email, social).
- •Experience writing for dual-audience brands (parents and kids).
- •Sharp editorial instincts, favoring cleverness over cuteness.
Required skills
Copywriting
Nice-to-have skills
Product MarketingBrand Marketing
