About the role
TL;DR
Strategic leader for member acquisition and growth at Thrive Market.
- •We are seeking a strategic, data-driven leader to own Thrive Market's member acquisition strategy and accelerate our next stage of growth.
- •This role is responsible for maximizing acquisition performance, identifying new growth opportunities, and leading high-impact marketing initiatives that drive sustainable membership growth.
- •Key Responsibilities Develop and drive channel-specific member acquisition strategy that ladders up to our overall growth goals.
- •Own channel performance alongside your team and be accountable for traffic quality, reviewing daily, weekly, and monthly results against forecasted targets.
- •Stay in persistent pursuit of new acquisition opportunities while cultivating and growing existing partner relationships for ongoing scale.
- •Build and execute an ongoing testing roadmap spanning creative, messaging, audience, targeting, and landing-page experiments, to continuously improve channel performance.
- •Coach, develop, and grow a small team, modeling the curiosity and analytical rigor that defines our Acquisition function.
- •Requirements 10+ years of user acquisition marketing experience, specifically in acquisition and/or performance marketing, including team leadership.
- •Strong command of e-commerce marketing, including measurement, platforms, and channel best practices.
- •Demonstrated ability to manage, optimize, and scale multi-million-dollar performance marketing budgets.
- •Highly analytical; comfortable with large data sets, optimizing for KPIs, and turning analysis into action.
- •Excellent written, verbal, and presentation communication skills.
Required skills
Growth MarketingPerformance Marketing
Domain expertise
ecommerce
Benefits & perks
Comprehensive health benefits (medical, dental, vision, life and disability), Competitive salary (DOE) + equity, 401k plan, 9 Observed Holidays, Flexible Paid Time Off, Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences, Free Thrive Market membership with exclusive employee discount, Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform