TL;DR
Owns commercial narrative and go-to-market strategy for a healthcare platform.
- •Tandem Health is seeking a Product Marketing Manager to own the commercial narrative and go-to-market strategy for their healthcare platform.
- •This role is crucial for defining market positioning, enabling sales, and translating product data into compelling stories for healthcare buyers.
- •Key Responsibilities Define and maintain differentiated product positioning across segments and geographies.
- •Build and own the sales enablement library, including pitch decks, demo narratives, and competitive battlecards.
- •Develop a deep understanding of the healthcare AI landscape and competitive positioning.
- •Act as the internal voice of the market, bringing buyer perspectives to product and leadership.
- •Requirements 3-5 years of marketing experience in a B2B environment, with a strong track record in positioning or sales enablement.
- •Excellent communication skills with the ability to sell ideas internally and make complex decisions land clearly.
- •Strong commercial instinct and understanding of business drivers.
- •Proficient in English.
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