Strategic Marketing Manager
Talon.OneLoyalty & company
Berlin, GermanyManager
Meritech Capital
CRV
Silversmith Capital Partners
BridgeLane Group
Square Peg Ventures
Marketing
About the role
TL;DR
Translate thought leadership into GTM assets and playbooks for winning campaigns.
- •Talon.One is seeking a Strategic Marketing Manager to transform thought leadership into actionable assets and playbooks for GTM teams.
- •This role bridges Product Marketing and Content Marketing, focusing on translating strategic vision into market-winning campaigns.
- •Key Responsibilities Translate market narratives into assets and activations for GTM teams.
- •Tailor campaign messaging for specific ecosystems, partners, verticals, and personas.
- •Develop strategy and content for educational series and flagship events.
- •Build enablement materials and playbooks for sales and customer success teams.
- •Collaborate across marketing and product teams to ensure consistent messaging.
- •Requirements Proven B2B marketing experience in content strategy, content marketing, or product marketing.
- •Experience in enterprise marketing, preferably in martech, commerce tech, or retail tech.
- •Track record of building messaging and orchestrating campaigns for major industry events.
- •Exceptional storytelling skills, translating complex ideas into clear content.
- •Strong project management skills and ability to work cross-functionally.
Required skills
Product MarketingContent MarketingGo-to-MarketProject Management
Domain expertise
martechretail
Benefits & perks
Learning budget, German language courses, Annual leave, Birthday off, Moving day off, Home office setup budget, Monthly home office allowance, Remote work abroad, Mental health support, Discounted Urban Sports Club membership, Pension contributions subsidy, Subsidised public transport ticket, Dog-friendly office, Bike leasing
Tech stack
Content MarketingProduct MarketingGo-to-MarketCustomer SuccessAccount Management
