Senior Growth Marketing Manager, Paid Social
TalkiatryTelemedicine company
RemoteSenior
Sofina
Andreessen Horowitz
Left Lane Capital
General Catalyst
Perceptive Advisors
blisce/
Marketing
About the role
TL;DR
Owns paid social strategy, execution, and optimization for new patient acquisition.
- •Talkiatry is seeking a results-driven Senior Growth Marketing Manager, Paid Social to own the strategy, execution, and optimization of Meta, TikTok, and other paid social platforms as key drivers of new patient acquisition.
- •This role combines senior ownership with day-to-day campaign management.
- •Key Responsibilities Plan, execute, and optimize performance marketing campaigns across paid social channels, focusing primarily on Meta and TikTok.
- •Own the overall paid social strategy, making sure that we are always investing in the right channels and tactics.
- •Manage budgets effectively to maximize ROI, allocating resources across channels and tactics based on results.
- •Direct a data-driven creative strategy, working closely with Creative to rapidly develop and test new ads.
- •Regularly analyze and present channel, campaign, and experiment performance to stakeholders.
- •Requirements 5+ years of experience in performance marketing, with deep, hands-on expertise in managing and scaling paid direct response campaigns on both Meta and TikTok.
- •Personally managed large-scale monthly budgets ($1M+) across paid social channels.
- •High analytical self-sufficiency, with the ability to leverage SQL and BI tools (e.g.
- •Omni, Looker, Tableau) to develop insights.
- •Experience using AI tools to improve workflow efficiency, automate repetitive work, and accelerate analysis.
- •Experience marketing B2C services, subscriptions or another non-ecommerce, higher-consideration direct response business.
Required skills
SQLGrowth MarketingPerformance MarketingA/B TestingMarketing Analytics
Nice-to-have skills
LookerTableauGoogle AnalyticsGA4Looker Studio
Domain expertise
healthcare
Benefits & perks
medical, dental, vision, 401K with match, generous PTO, paid holidays, paid parental leave
Tech stack
SQLLookerTableauGoogle AnalyticsGA4Looker Studio
