Product Marketing Lead, Payor
Sword HealthVirtual Physical company
United StatesLead
Khosla Ventures
General Catalyst
Sapphire Ventures
BOND
Transformation Capital
Armilar Venture Partners
Marketing
About the role
TL;DR
Product Marketing Lead to define and scale AI Care within the Enterprise market.
- •Sword Health is seeking an ambitious Product Marketing Lead to define and scale AI Care within the Enterprise market.
- •This role is crucial for establishing a new category in healthcare, acting as the primary GTM strategist and storytelling engine for the Enterprise business.
- •Key Responsibilities Translate complex AI Care platform capabilities into compelling solution packages for Commercial Health Plans, Public Sector, and Labor/Unions.
- •Develop clear product packaging, value-based models, and solution offerings tailored for payor contracting.
- •Map the payor buying matrix and translate insights into actionable sales playbooks, pitch tracks, and objection toolkits.
- •Requirements 8+ years of B2B Product Marketing experience with a track record of launching new products and driving GTM activation.
- •Deep experience marketing into healthcare payors (Health Plans, Public Sector, Labor/Trust Funds).
- •Exceptional ability to translate complex technology into clear, persuasive value propositions for payor buyers.
Required skills
Product MarketingGo-to-MarketMarket AnalysisEnterprise SalesB2B SalesSales OperationsPartnership ManagementCRMSolution SellingLead GenerationCompetitive AnalysisProduct Strategy
Domain expertise
healthtechai
Tech stack
PythonJavaScriptTypeScriptSQLAWSGoogle CloudAzureDockerKubernetesGitLinuxJiraConfluenceFigmaPostmanSwaggerREST APIExcelPowerPointGoogle AnalyticsGA4WorkdayGreenhouseLeverMarketoProduct ManagementAgileScrumRoadmappingStakeholder Management