TL;DR
Lead marketing operations, data, and tech stack for B2B marketing.
- •Sword Health is seeking a Marketing Ops Lead to own B2B marketing data pipelines, reporting, and tech stack administration.
- •This role involves driving automation and leveraging AI to enhance marketing effectiveness.
- •Key Responsibilities Own B2B marketing data pipelines, SQL queries, dashboarding, and performance reporting across the marketing funnel.
- •Administer HubSpot and Salesforce, managing syncs, campaign configurations, and integrations.
- •Design and optimize workflows using iPaaS tools and AI to automate lead enrichment and classification.
- •Partner with the core data team to ensure data integrity and self-serve dashboarding capabilities.
- •Requirements Expert-level experience configuring and administering HubSpot and/or Salesforce.
- •Proficiency with SQL, BI tools, and marketing attribution software.
- •Experience building multi-step automations using iPaaS tools (e.g., Zapier, Make, n8n).
- •Strong curiosity for AI, API integrations, and modern data enrichment.
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