Senior Marketing Manager - Merchant to Consumer
SumUpPayments company
London, United KingdomSenior
Goldman Sachs
Temasek
Bain Capital Credit
Crestline
Oaktree Capital Management
American Express
Marketing
About the role
TL;DR
Lead merchant-to-consumer acquisition for SumUp's financial product.
- •SumUp is building a consumer financial product and is looking for a Senior Marketing Manager to lead the merchant-to-consumer acquisition engine.
- •This role will drive the conversion of SumUp's merchant network and their customers into SumUp personal banking customers.
- •Key Responsibilities Plan and execute merchant-to-consumer acquisition campaigns across six markets.
- •Embed consumer sign-up moments into merchant touchpoints.
- •Drive cross-sell from SumUp Local into the consumer banking app.
- •Build and maintain reporting on merchant-to-consumer acquisition performance.
- •Requirements Strong B2C growth or lifecycle marketing experience, ideally in fintech, payments, retail, or a marketplace.
- •Proven track record of planning and executing campaigns across multiple markets.
- •Experience marketing through partner or owned channels.
- •Comfort owning acquisition metrics, attribution, and reporting end to end.
- •Ability to influence and coordinate across matrixed teams.
Required skills
Growth MarketingCRMGoogle AnalyticsGA4Marketing AnalyticsProduct Marketing
Domain expertise
fintech
Benefits & perks
Virtual Stock Option programme, 28 days of paid leave, Private health insurance, Commuter benefits, Retirement scheme, Life insurance, 1-month sabbatical after 3 years of service, Referral Bonus
Tech stack
CRMGoogle AnalyticsGA4Looker Studio