CRM Manager - Strategy
SumUpPayments company
Berlin, GermanySenior
Goldman Sachs
Temasek
Bain Capital Credit
Crestline
Oaktree Capital Management
American Express
Marketing
About the role
TL;DR
Plan and execute CRM strategies for the Run My Business business line.
- •Strategy role involves planning, building, and delivering multichannel campaigns and automations for the Run My Business business line.
- •Key Responsibilities Plan, develop, and launch multi-channel CRM automations and one-off campaigns across Email, Push, In-App notifications, and In-App banners for the Run My Business business line.
- •Own the full campaign lifecycle for assigned product lines from audience creation and brief intake through to deployment, analysis, and iteration.
- •Build and maintain merchant audience segments using data tools (Fivetran) and campaign platforms (Iterable) to ensure the right merchants receive the right messages.
- •Requirements Proven experience planning, developing, and delivering CRM strategies, both automated and ad-hoc, across Email, Push, and In-App channels.
- •Confidence working with data and analytics, including SQL and Tableau, to build audiences, measure campaign performance, and derive actionable insights.
- •Experience collaborating with cross-functional teams and stakeholders, advising them on how to best use CRM to achieve business objectives.
Required skills
CRMEmail MarketingFivetranSQLTableau
Nice-to-have skills
A/B TestingProduct AnalyticsMarketing AnalyticsDigital MarketingContent Marketing
Domain expertise
fintech
Benefits & perks
Equity, Health Insurance, Remote Work, Learning & Development Budget, Corporate Pension Scheme, Sabbatical, Referral Bonus, Urban Sports Club Subsidy, Kita Placement Assistance, Relocation Assistance, Subsidized Office Lunches
Tech stack
Fivetran