Senior Manager, Paid Acquisition
StepfulHealthcare Training company
New York, United States$140,000 - $160,000Manager
Oak HC/FT
Y Combinator
Reach Capital
AlleyCorp
SemperVirens
Company Ventures
Marketing
About the role
TL;DR
Manage paid acquisition channels, drive growth, and optimize campaigns for efficiency.
- •Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent.
- •We are looking for a data-driven and creative Senior Manager to take full ownership of key paid channels, driving ambitious growth targets in a startup environment.
- •Key Responsibilities Own end-to-end paid media strategy across Meta, Google, and potential new channels.
- •Build and drive a continuous testing roadmap across tactics, audiences, creative, messaging, and landing pages.
- •Manage our Search agency, holding them accountable to performance goals.
- •Monitor performance daily, optimizing toward CAC and ROI targets.
- •Partner with creative teams to rapidly produce high-performing assets.
- •Requirements 4+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
- •A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
- •Strong project management skills and comfort with tactical execution and strategic thinking.
- •Ruthlessly analytical with a habit of catching and preventing errors.
- •Experience managing external creative agencies.
Required skills
Performance MarketingSEMGrowth MarketingProject Management
Domain expertise
healthtechedtech
Benefits & perks
Meaningful Equity Stake, Subsidized Medical, Dental, and Vision insurance plan options, 401(k), FSA, HSA and commuter benefits, Open vacation policy, 15 days PTO annually, Stepful closed the last week of December, 15 work-from-anywhere days, 10 public holidays observed for 2025
Tech stack
PythonJavaScriptSQLGitLinuxJiraConfluenceGoogle AnalyticsGA4Looker Studio