Senior Marketing Data Analyst
Social PointMobile Games company
Barcelona, SpainSenior
83North
Greycroft
Greylock
BBVA
Nauta Capital
Idinvest Partners
Data & AI
About the role
TL;DR
Analyze marketing performance, build data pipelines, and create tools to drive data-driven decisions.
- •Socialpoint is seeking a Senior Marketing Data Analyst to join their Marketing Analytics team.
- •This role involves designing and driving high-impact analytics solutions, developing statistical frameworks, building data pipelines, and creating interactive tools to empower partner teams.
- •Key Responsibilities Partner with marketing and cross-functional teams to identify growth opportunities and improve efficiency.
- •Lead analytical deep dives to surface insights and translate them into actionable recommendations.
- •Visualize and communicate analytical findings clearly for data-driven decision-making.
- •Apply statistical methodologies to evaluate performance and account for uncertainties.
- •Explore and prototype opportunities using AI-driven automation.
- •Requirements Demonstrated experience with predictive modeling, statistics, experimental design, optimization, and data visualization.
- •Understanding of marketing metrics and KPIs, with experience in campaign optimization, LTV modeling, and incrementality analysis.
- •Proficiency in SQL and Python with hands-on experience in Redshift, Databricks, PySpark, and Airflow.
- •Strong analytical and problem-solving skills.
- •Strong communication skills to explain complex data simply.
Required skills
SQLPythonRedshiftDatabricksSparkAirflowMarketing Analytics
Domain expertise
gamingmartech
Benefits & perks
Hybrid working model, 25 days of annual leave, Private medical insurance, Disability and life insurance, Company phone/tablet, Free language lessons, Spotify Premium, Social events and parties, Employee stock purchase plan, Professional development budget, Gym facilities, Free breakfast, lunch, and coffee, Onsite physiotherapist, Onsite hairdresser
Tech stack
SQLPythonRedshiftDatabricksSparkAirflow
