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Founding Product Marketer
SparrowEmployee Leave company
United States$124,600 - $220,000Senior
WndrCo
SLW
Shakti VC
Authentic Ventures
South Park Commons
Marketing
About the role
TL;DR
Solidify Sparrow's vision and build processes for GTM teams.
- •In the Founding Product Marketer role at Sparrow, you'll solidify our vision, build processes, and ensure we're positioned to win by enabling our GTM teams.
- •Key Responsibilities Partner with Sales Leadership, Product, Account Management, and Marketing on the design and execution of an overall sales GTM.
- •Own and evolve Sparrow's messaging, value proposition, and product differentiation.
- •Create high impact content, including sales decks, competitive battle cards, product collateral, sales enablement materials, thought leadership pieces, case studies, and executive presentations.
- •Drive launch strategy for new products and features, ensuring strong alignment among Product, Sales, Customer Success, and Marketing.
- •Measure the productivity of our Sales and GTM teams while creating engaging business reviews with performance standards, training sessions, sales skill certifications, sales onboarding experience and new hire bootcamp.
- •Leverage the best sales tech stack that includes Salesforce, Outreach, Gong, LinkedIn Navigator, Chili Piper, and more to automate the sales process through an effective sales methodology, including the latest AI sales productivity tools.
- •Be the voice of the sales organization through weekly sales communications, rewards and recognition programs, and team-building events.
- •Requirements A top performer. 7+ years of sales, product marketing, and/or sales enablement experience, particularly in SaaS markets selling B2B with a track record of consistently exceeding quarterly and annual sales targets.
- •A builder's mindset.
- •For this role, we prefer 3+ years leadership experience, but in the near-term, this person will be building the infrastructure for the team as an IC.
- •Learner's mindset.
- •Highly self-directed, adaptable, and up for feedback and implementation in a fast-paced, always changing environment that has high-performance expectations while working collaboratively.
- •Product-obsessed.
- •Leave management is complicated, meaning that often, our customers have gaps in their understanding.
- •Therefore, it is essential that you can build effective written and visual teaching materials that simplify complex problems.
- •Outstanding verbal and written communication skills.
- •Clear, empathetic communicator that can build rapport and relate to sales professionals.
- •You are great at communicating through email, chat, and phone while displaying active listening skills to ensure things are done well, both personally and as a team.
Required skills
Product MarketingMarket AnalysisProduct-Led GrowthStrategic PlanningProject ManagementA/B TestingOKRsDesign Thinking
Nice-to-have skills
Digital MarketingSEOSEMEmail MarketingSocial Media MarketingPerformance MarketingBrand MarketingCommunity Management
Domain expertise
hrtech
Benefits & perks
equity
