Product Marketing Manager
SierraConversational AI company
San Francisco, United StatesMid
GV
Tiger Global
Benchmark
Sequoia Capital
Greenoaks Capital
Marketing
About the role
TL;DR
Drive industry-specific go-to-market strategies by translating product capabilities into tailored messaging and enablement.
- •Sierra is expanding its Solutions Product Marketing team to drive industry-first go-to-market strategies.
- •This role focuses on translating product capabilities into industry-relevant messaging, sales enablement, content, events, and demos, while building the operational backbone for scaling across verticals.
- •Key Responsibilities Translate product capabilities into industry-tailored messaging and positioning.
- •Develop sales enablement playbooks and assets for industry-specific selling.
- •Package and adapt new products for specific industries and personas during launches.
- •Establish processes and templates for consistent cross-industry work.
- •Operate across various channels and activations, flexing between generalist and specialist altitudes.
- •Requirements 5+ years of B2B product marketing experience.
- •Strong operational instincts and comfort building structure.
- •Expertise in developing positioning, messaging, and sales/customer-facing assets.
- •Comfort using AI tools like ChatGPT and Claude.
- •Experience contributing to product launches and GTM motions.
- •Experience building presentations using Google Slides.
- •Comfort operating in an early-stage, undefined team environment.
Required skills
Product MarketingGo-to-MarketContent MarketingB2B SalesPowerPointOpenAI APIAnthropic API
Domain expertise
aiproductivity
Benefits & perks
Flexible (unlimited) paid time off, Medical, dental, and vision benefits, Life insurance and disability benefits, Retirement plan, Parental leave, Fertility and family building benefits, Lunch, snacks, and coffee, Discretionary benefit stipend, Free alphorn lessons
Tech stack
OpenAI APIAnthropic APIPowerPoint
