Data Analyst (CRM)
ScopelyMobile Gaming company
Barcelona, SpainMid
New Enterprise Associates
Anthem Venture Partners
The Chernin Group
Greycroft Venture Partners
Evolution Media
Revolution Growth
Data & AI
About the role
TL;DR
Analyze CRM campaign performance and player segments to drive insights and optimize marketing efforts.
- •We are looking for a Data Analyst (CRM) to join our team in Barcelona.
- •This role is the measurement and intelligence engine of the central CRM organization, operating across all game titles.
- •Key Responsibilities Pull, verify, and report on campaign performance data from CRM and analytics systems.
- •Track trends in campaign performance (open rates, click rates, conversion, retention) and flag anomalies.
- •Support the design and analysis of A/B and multivariate tests, ensuring methodological soundness.
- •Define and track player segments across the portfolio to understand behavior and CRM response.
- •Validate targeting attributes and data quality for CRM campaigns.
- •Requirements 4+ years in marketing analytics, CRM analytics, or a related data role.
- •Proficiency with SQL and at least one BI or reporting tool (e.g., Looker, Tableau, Mode).
- •Experience working with CRM or marketing automation platforms to extract and interpret campaign data.
- •Understanding of A/B testing methodology, statistical significance, and experiment design.
- •Ability to communicate data findings clearly to both technical and non-technical stakeholders.
Required skills
SQLA/B TestingLookerTableauExcel
Nice-to-have skills
SnowflakeBigQuery
Domain expertise
gaming
Tech stack
SQLLookerTableauExcelSnowflakeBigQuery