Senior Product Marketing Manager
ScannerSecurity Data company
San Francisco, United StatesSenior
Sequoia Capital
CRV
Mantis VC
Marketing
About the role
TL;DR
Drive marketing strategy and execution for Scanner's security data lake.
- •Own the end-to-end marketing engine: narrative, website, case studies, product launches and campaigns, and sales enablement—while building genuine, trusted relationships with security teams and customers.
- •Key Responsibilities Product positioning and messaging architecture, translating it into clear narratives across the website, blog, decks, campaigns, and customer-facing assets.
- •Lead content production: one-pagers, case studies and customer stories, landing/solution pages, launch and campaign copy, customer newsletters, and non-technical blog posts.
- •Drive executive and social storytelling, including LinkedIn/X ghostwriting for founders and key leaders to amplify product narratives and launches.
- •Support event and field marketing, our most important demand-gen channel, by owning how Scanner shows up before, during, and after events.
- •Partner on sales enablement.
- •Collaborate with the GTM team to co-create and maintain high-impact decks, objection-handling guides, and competitive battlecards that accelerate live deals.
- •Lead ongoing market, persona, and competitive work: persona research and ICP refinement, competitive analysis/mapping, and community engagement.
- •Requirements 5+ years of experience marketing security, infrastructure, or technical B2B products.
- •Hands-on, senior IC mentality.
- •You personally own positioning, narratives, launches, and pipeline-impacting assets rather than optimizing for team-building.
- •Fluent across core GTM levers: product positioning, content production, sales enablement, and competitive insights.
- •Partner with demand gen to build a cohesive strategy around campaign launches.
- •Sales-first view: you build collateral that actually gets used and measure enablement by win-rate and sales cycle impact.
- •Bias to ship: rapid testing, clean reporting, and tight stakeholder communication.
- •Ability to work directly with founders to shape GTM strategy and execute experiments from concept through launch.
Required skills
Product MarketingContent MarketingDigital MarketingSEOSEMPerformance MarketingEmail MarketingBrand MarketingCommunity ManagementSocial Media MarketingDemand GenerationMarketing AnalyticsCopywritingProduct ManagementAgile
Nice-to-have skills
Growth MarketingProduct MarketingBusiness OperationsRevenue OperationsAccount ManagementEnterprise SalesPeople Operations
Domain expertise
fintechhealthtechcybersecurity
Benefits & perks
Competitive salary, meaningful equity, comprehensive benefits (Medical, Dental, Vision, 401k, commuter)
Tech stack
PostmanNotionSlackGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverMarketoExcelPowerPointS3RDSECSEKSGKECloud RunBigQueryRedshiftAthenaAirflowdbtTableauPower BILookerSnowflakeDatabricksFivetranDagster