Senior Marketing Operations Specialist
SanityContent Management company
RemoteSenior
ICONIQ Growth
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Marketing
About the role
TL;DR
Manage marketing operations for pipeline generation using Marketo and Salesforce.
- •We are looking for a Senior Marketing Operations Specialist to manage the operational engine for Sanity's pipeline generation.
- •You will oversee the Marketo and Salesforce infrastructure, leveraging ABM strategies, intent data, and AI-powered automation to convert marketing programs into measurable pipeline.
- •Key Responsibilities Own pipeline generation targets and build operational infrastructure for intent signals and ABM motions.
- •Analyze the full-funnel customer journey, identify gaps, and provide data-driven recommendations.
- •Manage marketing data quality, intent/engagement signals, and build pipeline/funnel reporting.
- •Own technical implementation of demand gen and ABM campaigns, and manage Marketo-Salesforce sync.
- •Requirements 7+ years of experience in marketing operations at a B2B SaaS company with deep Marketo and Salesforce expertise.
- •Proven track record of building marketing automation programs that drive pipeline generation.
- •Strong understanding of B2B buyer journey, ABM, intent data, and lead lifecycle management.
- •Experience partnering with SDR and sales teams on lead routing and funnel optimization.
- •Data-fluent with experience managing marketing tech stack integrations and applying AI.
Required skills
MarketoSalesforce
Nice-to-have skills
Demand Generation
Domain expertise
martech
Tech stack
MarketoSalesforce
