Senior Manager, Paid Media
SanityContent Management company
RemoteManager
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Marketing
About the role
TL;DR
Lead Sanity's paid media program, strategy, budget, and team, driving performance and AI integration.
- •Sanity is seeking a Senior Manager, Paid Media to lead their paid media program, including strategy, measurement, and testing.
- •This role involves managing a significant budget and building a team from the ground up.
- •Key Responsibilities Build and lead a paid media team, managing contractors and future full-time hires.
- •Own paid media strategy and manage a $5M+ annual budget across various platforms.
- •Manage agencies and contractors, setting strategy and testing agendas.
- •Drive full-funnel paid social programs and build necessary infrastructure for measurement and reporting.
- •Utilize AI to optimize performance and report on business outcomes like pipeline generated.
- •Requirements 8+ years in B2B paid media with experience managing large budgets and a team.
- •Deep expertise in paid social platforms and working knowledge of other channels.
- •Experience managing agencies, building experimentation programs, and establishing paid media infrastructure.
- •Demonstrated use of AI in paid media workflows and strong communication skills.
Required skills
Performance Marketing
Nice-to-have skills
SalesforceHubSpotGoogle AnalyticsGA4Looker Studio
Domain expertise
developer-toolsaiproductivitymartech
Benefits & perks
health insurance, stock options, work-life balance
Tech stack
SalesforceHubSpotGoogle AnalyticsGA4Looker Studio