About the role
TL;DR
Own and scale Facebook user acquisition for a D2C subscription product.
- •Ruby Labs is seeking a Senior User Acquisition Manager to own and scale Facebook as a performance channel for a D2C subscription product.
- •You will be responsible for strategy, budget management, campaign optimization, and driving high-ROI growth.
- •Key Responsibilities Own and optimize the Facebook account end to end, maintaining high subscription volume with efficient CPA and positive ROAS.
- •Establish stable and efficient traffic delivery on scale, working autonomously.
- •Continuously test structures, audiences, bidding, placements, and geos; pilot new approaches.
- •Own creative ideas for your channel, working with the creative team.
- •Analyze performance down to bid level and build your own models and reporting.
- •Requirements 3+ years of hands-on paid social experience with Facebook as a primary channel.
- •Experience managing significant monthly ad spend with clear ROI accountability.
- •Experience driving subscriptions through web funnels for D2C products.
- •Experience running and scaling campaigns across multiple countries.
- •Expert-level daily work with AI tools (Claude or equivalent).
Required skills
Performance MarketingGrowth MarketingAnthropic API
Benefits & perks
Remote Work Environment, Unlimited PTO, Paid National Holidays, Company-provided MacBook, Flexible Independent Contractor Agreement
Tech stack
Anthropic API