Lifecycle Marketing Manager
RoofrConstruction Technology company
RemoteSenior
Vertical Venture Partners
ABC Supply Co
Bullpen Capital
Interplay Ventures
i2BF Global Ventures
SVB
Marketing
About the role
TL;DR
Own and optimize Roofr's customer lifecycle from acquisition to expansion.
- •Roofr is seeking a Lifecycle Marketing Manager to own the full customer journey, from acquisition through expansion.
- •Key Responsibilities Own, map and continuously improve Roofr's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers.
- •Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth.
- •Build and optimize multi-touch, behavior-driven lifecycle campaigns via email, SMS, in-app messaging, sales sequences, and drip flows.
- •Requirements 4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment.
- •Demonstrated success building, launching, and optimizing cross-channel customer journeys.
- •Experience supporting both PLG and sales-assisted growth motions.
Required skills
Email MarketingHubSpotGA4A/B Testing
Nice-to-have skills
HTML
Domain expertise
fintech
Tech stack
HubSpotGA4
