Senior Manager, Marketing Operations
Restaurant365Restaurant365 is a
Irvine, United StatesManager
Marketing
About the role
TL;DR
Lead Marketing Operations, managing systems, data, and processes for demand generation and AI integration.
- •Restaurant365 is transforming how restaurants run their businesses.
- •Today, we help more than 50,000 restaurant locations manage their finances, operations, and people.
- •As AI changes what's possible, we're reimagining how restaurant back offices operate—automating routine work, helping teams make better decisions, and giving restaurant leaders more time to focus on growing their businesses.
- •We're transforming how we work, too.
- •AI is changing how we build products, solve problems, and deliver results for our customers.
- •We're embracing new ways of working, moving faster, and creating opportunities for our people to make a greater impact.
- •At Restaurant365, our culture is built on ownership, collaboration, and continuous improvement.
- •We believe in challenging ourselves, learning every day, and working together to achieve great results.
- •We're looking for people who are curious, take initiative, and want to grow while helping shape the future of an industry.
- •We are looking for an AI-forward leader to lead Marketing Operations at Restaurant365.
- •This person runs the systems, data, and processes behind our demand generation engine and owns lead flow from first touch to sales handoff.
- •That includes HubSpot and Salesforce administration, scoring and routing, campaign tracking, and the reporting marketing leadership uses to make budget and program decisions.
- •You will set the direction for how the MOPs team uses AI, build the agents and automated workflows yourself, and train the team to build and run them.
- •You will report to the VP of Revenue Operations, work daily with Demand Generation leadership, and coordinate with Sales, Sales Development, Customer Support, and Finance.
- •Responsibilities Manage and develop Marketing Operations team members, setting clear priorities, coaching performance, and ensuring timely delivery of operational initiatives.
- •Manage and optimize the marketing technology stack Hubspot, Salesforce, LeanData, Allgood, ZoomInfo, 6sense, Qualified, Active.ly), using automation and AI capabilities to improve workflows, segmentation, lead scoring, reporting, and data quality.
- •Partner with Marketing leadership to implement and maintain consistent definitions and reporting for lead scoring, campaign attribution, funnel efficiency, and conversion benchmarks.
- •Improve cross-functional processes and reporting standards across Marketing, Sales, and Customer Support to reduce friction and provide reliable, actionable insights.
- •Maintain marketing attribution and reporting frameworks, including multi-touch attribution, campaign ROI analysis, and dashboards that demonstrate marketing contribution to pipeline and revenue.
- •Lead marketing automation platform implementations and migrations, including HubSpot, overseeing data migration, CRM integrations, workflow configuration, lead scoring, campaign operations, testing, and user adoption.
- •Own HubSpot as the marketing automation platform and keep it in sync with Salesforce.
- •This covers lead scoring, lifecycle stages, forms, nurture programs, and data quality.
- •Coordinate implementation and ongoing optimization of the Partner Relationship Manager in Salesforce, including process documentation, stakeholder training, and adoption tracking.
- •Partner with Marketing and Sales teams to improve lead management, routing, conversion, and SLAs through process enhancements and workflow automation.
- •Manage marketing technology vendors and support platform evaluations, integrations, and data governance; recommend improvements and investments to Revenue Operations leadership.
- •Partner with Revenue Operations and Finance to support revenue planning, forecasting, and reporting, ensuring marketing performance data is accurate and useful for decision-making.
- •Lead and develop the Marketing Operations team.
- •Decide where AI replaces manual work in lead management, reporting, and campaign operations, and train the team to build, test, and maintain those workflows.
- •Own campaign tracking, including UTM standards, campaign hierarchy in Salesforce, lead source capture, and offline conversion events to paid platforms like Google and Meta.
- •Support XDR/SDR operations, including lead routing, SLAs, and outbound performance reporting.
- •Travel nationally, at least 15% of the time.
- •Qualifications and Experience 7+ years of experience in Marketing Operations, Revenue Operations, or related fields, including 2+ years of people management or team leadership experience.
- •Experience coaching team members and coordinating cross-functional work in a B2B environment.
- •Hands-on marketing analytics experience, including translating complex data into actionable reporting and recommendations.
- •Hands-on experience with LLM tools and APIs, connectors such as MCP, and automation platforms such as Zapier or n8n.
- •Hands-on HubSpot administration.
- •Experience migrating from another marketing automation platform is a plus.
- •Has built and shipped AI agents or LLM workflows in a go-to-market setting.
- •Be ready to walk us through one: what it replaced and how you measured it.
- •Experience supporting XDR/SDR operations, including lead routing, SLAs, and outbound performance reporting.
- •Strong working knowledge of Salesforce, marketing attribution tools (such as Marketo Measure), and data orchestration platforms.
- •Solid understanding of lead management, funnel performance, and B2B revenue cycles.
- •Ability to implement scalable processes and measure their operational and business impact.
- •Strong analytical skills, including building dashboards, reports, and performance models.
- •Experience coordinating vendor relationships, platform evaluations, and system integrations.
- •Effective communication, stakeholder management.
- •Preferred Experience migrating from another marketing automation platform to HubSpot.
- •Experience with partner or channel programs and a Partner Relationship Manager in Salesforce.
- •AI Fluency Drives AI adoption to improve team quality, speed, and focus, and shares outcomes with partners and leadership, for example through AI-assisted enrichment, list building, automated campaign and funnel reporting using approved tools such as Glean and Claude.
Required skills
HubSpotSalesforceLLMsRevenue OperationsCRMDemand GenerationLead Generation
Nice-to-have skills
MarketoPythonJavaScriptSQL
Domain expertise
martech
Tech stack
HubSpotSalesforcePythonJavaScriptSQLBashLLMsOpenAI APIAnthropic APIGemini APILangChainGitLinuxJiraConfluenceExcelPowerPointGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverMarketo
