Sr. Manager, Demand Generation
Project44Supply Chain company
Chicago, United StatesMid
TPG
Goldman Sachs Asset Management
Generation Investment Management
A.P. Moller Holding
CMA CGM
Thoma Bravo
About the role
TL;DR
Sr. Manager, Demand Generation
- •Why project44? At project44, we believe in better.
- •We challenge the status quo because we know a better supply chain isn’t just possible—it’s essential.
- •Better for our customers.
- •Better for their business.
- •Better for the world.
- •With our Decision Intelligence Platform, Movement, we’re redefining how global supply chains operate.
- •By transforming fragmented logistics data into real-time, AI-powered insights, we empower companies to connect instantly, see clearly, act decisively, and automate intelligently.
- •Our Supply Chain AI enhances visibility, drives smarter execution, and unlocks next-gen applications that keep businesses moving forward.
- •Headquartered in Chicago, IL, with a 2nd HQ in Bengaluru, India, we are powered by a diverse global team that is tackling the toughest logistics challenges with innovation, urgency, and purpose.
- •If you’re driven to solve meaningful problems, leverage AI to scale rapidly, drive impact daily, and be part of a high-performance team
- •In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office four days weekly What You’ll Do: As Sr.
- •Manager, Demand Generation, you will own the strategy and execution of campaigns that generate demand across our target audiences and markets.
- •You’ll collaborate closely with sales, product marketing, content, and operations to deliver integrated programs that convert leads into qualified pipeline.
- •You will: Develop, execute, and optimize multi-channel demand generation strategies (paid media, email, ABM, SEO/SEM, events, webinars, and content syndication) to deliver qualified leads and pipeline.
- •Partner with Sales and SDR leadership to ensure seamless lead handoff, lead scoring, and follow-up processes that maximize conversion.
- •Build and manage account-based marketing (ABM) programs for strategic accounts, working in tight alignment with sales teams.
- •Define and track key performance metrics (MQLs, meetings, and pipeline contribution), using data and insights to continuously refine campaigns.
- •Own budget allocation across channels and campaigns to ensure maximum return on investment.
- •Collaborate with content, creative, and product marketing teams to ensure messaging and assets are aligned to campaign goals and resonate with our target personas.
- •Test new channels and tactics to uncover innovative ways of reaching and engaging our target audience.
- •Provide regular reporting and insights to senior leadership on marketing performance, pipeline health, and future opportunities.
- •Requirements & preferred skills 7+ years of experience in B2B demand generation (ideally in SaaS, enterprise technology, or supply chain/logistics industries).
- •Proven track record of building integrated demand generation programs that consistently deliver pipeline and revenue.
- •Deep expertise in digital channels, including paid search, display, paid social, retargeting, and email automation.
- •Experience managing ABM programs and aligning closely with enterprise sales teams.
- •Hands-on experience with marketing automation and CRM systems (Marketo, HubSpot, Pardot, Salesforce, or equivalents).
- •Strong analytical skills; comfortable owning reporting and using data to optimize campaigns.
- •Exceptional collaboration and communication skills, with the ability to influence cross-functional stakeholders.
- •A bias for action, and the ability to thrive in a fast-paced, high-growth environment.
- •In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office four days weekly What success looks like Marketing consistently delivers high-quality pipeline that meets or exceeds revenue targets.
- •Demand generation programs are measurable, scalable, and aligned with sales priorities.
- •Marketing and sales operate as a unified team, with shared goals and accountability. project44 is recognized as the trusted leader in supply chain visibility among our target audiences.
- •Diversity & Inclusion We're designing the future of how the world moves and is connected through trade and global supply chains.
- •We can only deliver a truly world-class product and experience if our teams are as diverse and unique as the communities we are building for.
- •It's up to us to create a company where anyone can bring their authentic self to work every day.
- •We're constantly working to improve, and we accept our responsibility to elevate the voices left in the margins.
- •It's on every one of us.
- •Our focus on inclusion manifests in the way we hire, the customers we serve, and the regions we prioritize.
- •We're building a company that every one of us at project44 is proud to work for: a company that celebrates you for being you.
- •We pride ourselves on celebrating everyone
- •project44 is an equal opportunity employer actively working on creating a diverse and inclusive work environment where underrepresented groups can thrive.
- •If you share our values and our passion for helping the way the world moves, we’d love to review your application! For any accommodations needed during the hiring process, please email [email protected].
- •Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying.
- •Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.
Benefits & perks
Health insurance