Senior Manager, Direct Mail Campaign and Analytics Lead
Point Digital FinanceHome Equity company
United States$119,900 - $175,350Manager
Andreessen Horowitz
Ribbit Capital
Bloomberg Beta
Atalaya Capital Management
Prudential Financial
Westcap
Marketing
About the role
TL;DR
Lead direct mail campaigns and analytics for a leading home equity company.
- •{"about_the_role": "This role owns and scales Point's highest-performing acquisition engine: our direct-to-consumer direct mail (DM) prescreen program.
- •As the largest and most strategically important growth channel for Point\u2014and a true competitive advantage\u2014you will directly manage a major portion of the company's marketing spend and have a material impact on overall business performance.", "key_responsibilities": ["Own and scale Point's highest-volume marketing channel\u2014the direct-to-consumer direct mail prescreen program.", "Independently conduct deep, hands-on analysis of campaign performance to uncover insights, measure ROI, and recommend optimizations.", "Work hand-in-glove with the Data Science team to develop, validate, and continuously refine prescreen criteria, audience scoring/response models, and value estimation.", "Manage relationships with multiple print, data/list, and agency vendors end-to-end.", "Design and run well-controlled experiments on creative, targeting strategies, offer construction, and the mail decision itself."], "requirements": ["7+ years of experience in growth, performance, or analytics-focused marketing.", "3+ years of experience managing large-scale prescreen direct mail programs (3M+ mail pieces per month), ideally within consumer lending, financial services, or other highly regulated industries.", "Deep analytical skills with the ability to independently interrogate complex datasets, validate analyses, and translate findings into strategic business decisions.", "Experience partnering closely with Data Science, Analytics, and AI teams to develop targeting, scoring, forecasting, and experimentation strategies.", "Meticulous attention to detail with a high bar for accuracy and execution."]}
Required skills
SQLPythonExcelPerformance MarketingGrowth MarketingProject ManagementVendor Management
Nice-to-have skills
Google AnalyticsGA4Looker Studio
Domain expertise
fintechproptech
Benefits & perks
Health insurance, Dental insurance, Vision insurance, Flexible spending accounts, Health savings accounts, Unlimited paid time off, 10 company holidays, Remote work, Paid parental leave, Equity, 401K retirement plans, Life insurance, Disability insurance, Internet stipend, Mobile plan stipend, Wellness perks stipend, Home office reimbursement, Company provided equipment
Tech stack
SQLPythonExcelGoogle AnalyticsGA4Looker Studio
