Performance Marketing Specialist
Pine GamesMobile Puzzle company
IstanbulMid
500 Emerging Europe
Laton Ventures
Mert Gur
Marketing
About the role
TL;DR
Manage and optimize marketing campaigns to scale games globally.
- •We are looking for a passionate and experienced Performance Marketing Specialist to join our team.
- •As a Performance Marketing Specialist at Pine Games, you will play a pivotal role in scaling our games globally, using both creative and data-driven strategies to reach millions of players.
- •At Pine Games, you'll be surrounded by exceptional teammates and work in a fast-paced environment that fosters collaboration, innovation, and creativity.
- •If you thrive on challenging tasks and aim to make a significant impact, you could be the perfect fit! What you’ll be doing: Manage and optimize marketing campaigns on various channels and ad networks Develop and execute data-driven user acquisition and retention strategies to drive growth for our games Test new strategies, campaigns and ad networks to ensure constant improvement of the UA process Collaborate with Marketing Artists to create high-performing creatives Stay up to date with industry trends and gather market intelligence Desired skills and experiences: Bachelor’s degree in a relevant field from a reputable university Experience in a similar role, preferably in the gaming industry Strong analytical skills with the ability to analyze data to make data-driven decisions Strong knowledge of performance marketing channels and experience with tools such as Google Analytics, Appsflyer, or Adjust Good understanding of mobile gaming market trends, player preferences, and industry best practices Ability to thrive in a fast-paced, challenging work environment Being an excellent team player #LI-DNI
Required skills
Strong analytical skillsStrong knowledge of performance marketing channelsAbility to analyze data to make data-driven decisions
Nice-to-have skills
Experience in the gaming industry
Tech stack
Google AnalyticsAppsflyerAdjust