Business Analyst- Paytm Ads
PaytmPayments company
Noida, IndiaManager
Sapphire Ventures
SoftBank
Ant Financial
Alibaba Group
Elevation Capital
Berkshire Hathaway
Data & AI
About the role
TL;DR
Drive data-led decision making for Paytm Ads by analyzing product performance and user behavior.
- •We are looking for a Senior Manager
- •Product Analytics to drive data-led decision making across the Paytm Ads platform.
- •This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes.
- •Key Responsibilities Build and maintain automated dashboards and BI reports for key product and revenue metrics.
- •Write advanced SQL queries to analyze large datasets and generate actionable insights.
- •Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities.
- •Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact.
- •Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions.
- •Requirements B.E./B.Tech from a reputed engineering institute.
- •Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles.
- •Strong SQL expertise for large-scale data analysis and reporting.
- •Experience with BI tools such as Superset, Tableau, Power BI, or Looker.
- •Solid understanding of product analytics, marketing metrics, funnels, and experimentation frameworks.
Required skills
SQLProduct AnalyticsA/B Testing
Domain expertise
adtechfintech
Tech stack
SQLTableauPower BILooker