Digital Experience Manager
PayJoyConsumer Lending company
BogotáManager
Citi Ventures
Greylock
Aidenlair Capital
Ascend Vietnam Ventures
Claridge Venture Partners
Invus Opportunities
ProductNew
About the role
TL;DR
Leads digital D2C channel analytics, CRO, and UX optimization for PayJoy markets.
- •PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets achieve financial stability.
- •This role leads performance analytics for the Digital D2C channel, identifying opportunities, diagnosing trends, and translating analysis into concrete actions.
- •Key Responsibilities Own a deep understanding of the D2C customer funnel, identifying drop-off points.
- •Translate customer and performance insights into a prioritized CRO and UX optimization roadmap.
- •Design and execute rigorous A/B and multivariate experiments.
- •Develop customer segmentation and personalization strategies.
- •Partner closely with Marketing, Product, Engineering, and Analytics teams.
- •Requirements 5–7 years of relevant professional experience in CRO, digital experience, growth, or D2C/e-commerce.
- •Strong understanding of Conversion Rate Optimization (CRO) and UX principles.
- •Hands-on experience with A/B and multivariate testing.
- •Familiarity with web analytics and behavioral tools (e.g., PostHog, Hotjar).
- •SQL skills are strongly preferred.
Required skills
SQLProduct ManagementA/B TestingUX DesignGrowth Marketing
Domain expertise
fintechecommerceretail
Benefits & perks
Local benefits depending on the country of hire, Company-funded health insurance for employee and immediate family, Company-funded employee life and disability insurance, Paid vacation days, unlimited sick leave, $2,000 USD annual Co-working Travel perk, $2,000 USD annual Professional Development perk, Phone finance, headphone benefit, home office equipment allowance and wellness perks, Catered lunches
Tech stack
SQL