Digital Advertising Strategist
PatternE-commerce Acceleration company
Pune, IndiaSenior
Ainge Advisory
KSV Global
Knox Lane
Banner Capital Management, LLC
Marketing
About the role
TL;DR
Drive performance of brands on Amazon and other marketplaces through paid advertising strategies.
- •Pattern is seeking a Digital Advertising Strategist to join their Australian team in Pune, India.
- •This role will focus on scaling the business by driving the performance of brands on Amazon and other marketplaces.
- •Key Responsibilities Plan, execute, and monitor paid advertising campaigns on Google for strategic accounts.
- •Analyze and optimize paid search campaigns, including bid adjustments, ad copy creation, and audience targeting.
- •Manage weekly and monthly advertising budgets across client accounts.
- •Communicate with clients to provide insights and define advertising strategies.
- •Train, develop, and coach junior teams.
- •Requirements 5+ years of total experience with a minimum of 2-3 years in a hands-on digital advertising role, preferably agency-focused on Amazon.
- •Line management experience.
- •Excellent verbal and written communication skills.
- •Excellent analytical skills, including budget management and attention to detail.
- •Ability to think strategically with a strong bias towards commercial outcomes.
Required skills
ExcelSEMPerformance Marketing
Nice-to-have skills
Google AnalyticsGA4Looker Studio
Domain expertise
ecommerceretail
Tech stack
ExcelGoogle AnalyticsGA4Looker Studio