Senior Product Marketing Manager
PaddlePayments company
Toronto, CanadaSenior
KKR
83NORTH
Notion Capital
FTV Capital
Kindred Capital
CIBC Innovation Banking
Marketing
About the role
TL;DR
Owns product positioning, messaging, and go-to-market strategy for core product areas.
- •We're looking for a Senior Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for core areas of Paddle's product suite.
- •This is a high-impact individual contributor role at the heart of our marketing function.
- •Key Responsibilities Develop and maintain differentiated positioning and messaging for key product areas.
- •Lead end-to-end GTM strategy for major product launches, from discovery through to launch and post-launch measurement.
- •Create high-impact sales enablement materials including pitch decks, battlecards, and objection-handling guides.
- •Design and run qualitative and quantitative research programmes to understand buyer motivations and pain points.
- •Measure and prove commercial impact of PMM initiatives, connecting directly to business outcomes.
- •Requirements 8+ years in B2B SaaS product marketing, ideally in payments, fintech, or developer/platform tooling.
- •Masterful storyteller who can distill complex, technical concepts into messaging that resonates with both technical and business buyers.
- •Commercially sharp with a proven track record of tying GTM strategy to measurable commercial outcomes.
- •Confident cross-functional operator who can align and influence Product, Sales, and Marketing leaders.
- •Data-fluent and analytically rigorous, comfortable working with tools like Salesforce, Amplitude, or similar.
Required skills
Product MarketingGo-to-MarketCompetitive AnalysisProduct ManagementSalesforceOpenAI APIAnthropic APIGemini APILangChain
Domain expertise
fintechdeveloper-tools
Benefits & perks
Unlimited holidays, 4 months paid family leave, Annual learning fund, Internal and external training, Remote work
Tech stack
Product ManagementGo-to-MarketCompetitive AnalysisSalesforceOpenAI APIAnthropic APIGemini APILangChain