Senior Product Marketing Manager, Growth
OutreachSales Engagement company
United StatesSenior
Sands Capital
Salesforce Ventures
Spark Capital
Premji Invest
STEADFAST Capital Ventures
Lone Pine Capital
Marketing
About the role
TL;DR
Drive customer adoption and growth for Outreach's install base through strategic product marketing.
- •Outreach is seeking a Senior Product Marketing Manager to lead the post-sale product marketing strategy for their existing customer base.
- •This role will focus on translating product capabilities into customer value and driving measurable growth within the install base.
- •Key Responsibilities Own the install base marketing strategy, identifying underused features and developing messaging to drive customer engagement and product adoption.
- •Create adoption-focused content, including in-app messages and email campaigns.
- •Develop internal enablement resources for customer success teams.
- •Define and track adoption metrics in collaboration with data and analytics teams.
- •Identify expansion signals and partner with Growth Marketing to run campaigns that reduce churn and support renewals.
- •Requirements 5-7 years of experience in product marketing, customer marketing, or a related role in B2B SaaS.
- •Ability to translate product capabilities into customer-facing value narratives.
- •Experience using AI tools to accelerate content creation and streamline workflows.
- •Comfort with product usage data to identify adoption patterns and connect data to a story.
- •Strong written communication, content development, and presentation skills.
Required skills
Product MarketingGrowth MarketingProduct ManagementCustomer SuccessContent MarketingPresentation SkillsProject Management
Nice-to-have skills
SalesforceHubSpot
Tech stack
Product ManagementCustomer SuccessGrowth Marketing