Senior PR Manager

onXmapsOutdoor Navigation company

Austin, United States$132,000 - $165,000Senior

Cross Creek Advisors

TCV

HighSage Ventures

Madison Valley Partners

Bessemer Venture Partners

Summit Partners

Marketing

About the role

TL;DR

Senior PR Manager to shape brand perception for Offroad and Backcountry products.

•onX is seeking a Senior Public Relations Manager to shape how customers, media, and industry audiences understand our Offroad and Backcountry products and brand.
•This role will own the earned media program for the Offroad business and lead the agency supporting the Backcountry earned media program.
•Key Responsibilities Develop and execute earned media strategies aligned with the priorities of the Offroad and Backcountry businesses.
•Lead the Offroad PR program directly and manage the agency supporting Backcountry PR.
•Build trusted media relationships and lead proactive pitching, inbound requests, press materials, and media experiences.
•Partner with Product, Growth, Community, Paid Marketing, and business leaders to incorporate earned media into product launches and campaigns.
•Monitor coverage, sentiment, industry trends, and emerging issues; use insights to improve PR strategy and execution.
•Requirements Eight or more years of progressive experience in public relations, communications, or earned media.
•Demonstrated ability to set PR direction and personally execute the work.
•Strong track record of building trusted journalist relationships and securing meaningful coverage.
•Excellent written, verbal, and presentation skills, with the ability to translate priorities into clear and compelling narratives.
•Experience directing agency partners and working closely with cross-functional stakeholders.

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Equity, Health Insurance, Paid Parental Leave, 401k Matching, Outdoor Adventures, Annual 'Get Out, Get Active' Funds, Flexible Time Away

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