About the role
TL;DR
Drive full-funnel creative strategy from brand awareness through onboarding.
- •Key Responsibilities Develop and maintain a cohesive creative strategy across the entire customer journey.
- •Work closely with Social, SEM, and other paid channel leads to inform creative strategy.
- •Build and maintain a structured creative testing framework in partnership with channel leads.
- •Influence and support the testing roadmap for landing pages, app screens, and app-start flows.
- •Partner with Onboarding and Product teams to understand post-install performance.
- •Requirements 8+ years in creative strategy, growth marketing, or a hybrid performance/brand role.
- •Deep understanding of how creative drives performance across paid channels.
- •Experience partnering with and influencing channel owners.
- •Comfortable owning a test and learn agenda.
- •Strong analytical mindset paired with genuine creative instincts.
Required skills
Growth MarketingA/B Testing
Domain expertise
fintech
Benefits & perks
Competitive base salary, stock options, health benefits, 401(k) plan with company match, flexible time off, opportunities for growth