Performance Marketing Manager (B2C)
Octopus EnergyRenewable Energy company
London, United KingdomManager
Octopus Group
Origin Energy
Tokyo Gas
CPP Investments
Generation Investment Management
Marketing
About the role
TL;DR
Manage and optimize B2C digital performance marketing campaigns, driving growth through paid media.
- •Octopus Energy is seeking a Performance Marketing Manager to take ownership of their B2C digital performance marketing activities.
- •This hands-on role focuses on optimizing campaigns, analyzing data, and driving growth through paid media channels.
- •Key Responsibilities Own and optimize paid search campaigns across Google Ads and Microsoft Ads.
- •Assist in migrating existing activity to SA360 and establish scalable workflows.
- •Develop and test programmatic display and paid social strategies.
- •Analyze performance data to identify opportunities and drive commercial outcomes.
- •Manage landing page creation and web optimizations for campaigns.
- •Requirements 3-5 years of hands-on performance marketing experience, ideally in an agency or fast-paced in-house environment.
- •Strong expertise in Google Ads, including campaign structure, bidding, and optimization.
- •Experience with SA360 for campaign management and migration.
- •Familiarity with programmatic advertising (DV360) and paid social (Meta Ads Manager).
- •Good understanding of tracking, measurement, and a test-and-learn mindset.
Required skills
Performance MarketingSEMDemand GenerationGoogle Analytics
Domain expertise
cleantech
Benefits & perks
Equity, Health insurance, Remote work, Dog friendly office
Tech stack
Demand GenerationGoogle AnalyticsGA4