B2B Marketing Lead
Octopus EnergyRenewable Energy company
London, United KingdomLead
Octopus Group
Origin Energy
Tokyo Gas
CPP Investments
Generation Investment Management
Marketing
About the role
TL;DR
Lead B2B marketing strategy and execution for Octopus Fleet, driving growth and brand presence.
- •Octopus Electroverse is seeking a passionate B2B Marketing Lead to grow the Octopus Fleet brand.
- •This role is a true generalist position, leading day-to-day marketing efforts and contributing to the wider strategy.
- •Key Responsibilities Lead and execute strategic B2B marketing plans and ABM campaigns.
- •Develop and manage B2B SEO and content strategy, including copy, success stories, and newsletters.
- •Collaborate with Sales, Events, Performance Marketing, and Design teams to align campaigns and produce collateral.
- •Innovate Octopus Fleet's presence in the fleet ecosystem and stay updated on digital trends.
- •Requirements Proven success in driving revenue growth through demand generation and ABM strategies.
- •Self-starter with the ability to take ownership, run experiments, and scale successes.
- •Ability to design high-level strategy and execute campaigns hands-on.
- •Strong experience growing a B2B brand with strengths in storytelling and content creation.
- •Experience across digital marketing including SEO, campaign management, and paid channels.
Required skills
Demand GenerationSEOContent MarketingCopywritingSEMB2B SalesMarketing Analytics
Nice-to-have skills
CRMGoogle Analytics
Domain expertise
automotivecleantech
Tech stack
SEOContent MarketingSEMCRMGoogle Analytics