Growth Lead
NumericAI Accounting company
San Francisco, United StatesLead
IVP
Menlo Ventures
Founders Fund
8VC
Alkeon
Socii Capital
Marketing
About the role
TL;DR
Lead demand generation and growth initiatives for Numeric's Financial Data Platform.
- •The Role You'll be the first senior growth hire at Numeric and establish the demand generation engine that unlocks the next level of scale.
- •Numeric recently launched the Financial Data Platform, an ERP replacement that’s a fundamentally new take on a centuries old way of doing accounting.
- •This isn’t an incremental product that’s 15% better than what’s existed before.
- •This is a totally new way of doing the work.
- •The year ahead will be a big one for the company
- •the FDP is getting attention
- •it’s your role to convert that attention into pipeline and drive awareness to help attract best fit customers.
- •It’s a fairly unique spot to be in.
- •You’ll get the testing & building from scratch that typically comes with a Seed / Series A company role for the newer product.
- •But you’ll also inherit working demand gen motions, hundreds of happy customers, and a content and product marketing team to support your work.
- •What you’ll do This role will report into Numeric’s Head of Marketing.
- •In the position, you will: Act as a player coach to start with 2-3 direct reports and overtime expand the growth function.
- •Map campaigns and channels to pipeline growth across products, partnering closely with a working BDR motion.
- •Build an enterprise ABM motion to penetrate top target accounts.
- •Own paid channels (with agency support) as our chief experimenter.
- •Partner with product marketing and content leadership to create strong feedback loops and share growth learnings.
- •Set the quality bar for growth at Numeric: world-class editing, feedback, and coaching along with leading by example with your own strong deliverables.
- •Form a clear point of view on what growth should be as AI reshapes the discipline and help ensure Numeric remains on the edge of what’s possible.
- •Few hires have the potential to shape a company’s trajectory like this one.
- •There’s a ton of whitespace to run at and a supportive founding team who understands the value of marketing.
- •Who you are 7+ years of experience, with 5+ years in growth marketing.
- •You've owned growth end-to-end —you've defined what to work on, not just executed against someone else's plan.
- •It’s clear to your teammates that you care about your work, the company, and the people around you.
- •You raise your hand in the classroom of life
- •you ask questions, you bring ideas, and you are invested.
- •You’re a blend of scientist and creative.
- •You love a spreadsheet just as much as a sticky note. (See here and here for a few examples of Numeric marketing creativity in action!) You're a strong editor and coach who raises the quality of everyone around you.
- •You've marketed a technical B2B product (not purely consumer).
- •You’re serious about excellent work
- •but not serious about yourself.
- •You view a great team as one that both laughs together and creates magic together.
- •Nice to have You’ve worked in both smaller start-up settings (Series A / Seed) and seen scale firsthand (Series C+).
- •Experience in accounting, finance, or fintech.
- •A background (or exposure to) events marketing.
- •About Numeric Backed by IVP, Menlo, and Founders Fund most recently in a $81M Series B, Numeric's tackling one of the most technically challenging (and durable!) arenas of tech today.
- •The TL;DR: Accounting runs on a data model that's centuries old.
- •While Salesforce reinvented the customer database and Rippling the employee record, the financial database has remained constrained by the journal entry.
- •The output is a sprawl of tools, Excel files acting as a databases, and AI that's hand-cuffed by lack of context.
- •Numeric's vision is to make the system of record the system of decision.
- •A world where every role at every company can make better, real-time decisions with their financial data.
- •Instead of seeing accounting work as spreadsheet driven, we believes in a world where 'finance engineers' are architecting a system that looks more like a modern data platform than today's ERPs.
- •The market is massive.
- •The timing is right for reinvention.
- •And we've assembled an invested and talented (often silly) team to make the magic happen.
- •If you're serious about your work and not too serious about yourself, you'll love working here :)
Required skills
Growth MarketingDemand GenerationB2B SalesProduct MarketingContent MarketingPerformance MarketingMarketing AnalyticsSQLExcelGoogle AnalyticsGA4Marketo
Domain expertise
fintechproductivity
Tech stack
PythonJavaScriptSQLNode.jsReactAWSGoogle CloudAzureDockerKubernetesCI/CDGitLinuxJiraExcelGoogle AnalyticsGA4Marketo