Lifecycle Marketing Manager
NablaClinical AI company
Paris, FranceManager
Highland Europe
Cathay Innovation
DST Global
HV Capital
Artemis Health
ZEBOX
Marketing
About the role
TL;DR
Owns and scales clinician communication across the entire user journey.
- •The Lifecycle Marketing Manager will own and scale how Nabla communicates with clinicians across their entire journey from onboarding and activation through engagement and retention.
- •The goal is a practitioner journey that is intentional, personalized, measurable.
- •Key Responsibilities Own and drive the full lifecycle marketing strategy across all stages (onboarding, activation, engagement, and retention).
- •Tailor segmentation, messaging, and cadence to the distinct needs of self-serve and mid-market/enterprise segments.
- •Lead a rigorous experimentation roadmap, including A/B and multivariate testing of messaging, creative, cadence, segmentation, and value propositions.
- •Collaborate cross-functionally with PMM, Design, PM, Data, Product Ops, Clinical, and Brand teams.
- •Take ownership of the full communication stack, starting with Userpilot.
- •Requirements 5+ years of B2B lifecycle marketing experience, including hands-on ownership of email, in-app, and push channels.
- •Deep expertise in lifecycle marketing strategy across the full funnel (onboarding, engagement, and retention).
- •Strong strategic and analytical thinking, with the ability to translate complex data into clear hypotheses, actionable insights, and business recommendations.
- •Comfortable operating in a highly regulated, high-stakes industry (healthtech) with demanding clients.
- •Hands-on experience with Userpilot and HubSpot is a plus.
Required skills
Email MarketingProduct MarketingGrowth MarketingMarketing AnalyticsHubSpotSQLPythonJavaScriptStrategic Planning
Nice-to-have skills
LookerTableauProduct Analytics
Domain expertise
healthtech
Tech stack
HubSpotLookerTableauPythonJavaScriptSQLGitLinuxJiraConfluenceFigmaPostmanSwaggerOpenAPIREST APIGoogle AnalyticsGA4Looker Studio
