Thumbnail Designer & Packaging Consultant
Morning Brew Inc.Digital Media company
United StatesMid
Friends and Family
Timber Grove Ventures
Axel Springer
Design
About the role
TL;DR
Create clickable YouTube thumbnails for Morning Brew's video production team.
- •Morning Brew is seeking a freelance YouTube Thumbnail Designer to join our video production team.
- •Key Responsibilities Collaborate with producers at the onset of production to craft the most clickable title and thumbnail combinations Work with producers to create shot lists you’ll need for executing on thumbnails Create 3-4 thumbnail options per video, and address 1-2 rounds of notes before publish Collaborate with Audience Development team to create a unified style and feel for our thumbnails across the channel Archive work and projects to be stored in our centralized database Requirements Proven experience designing highly clickable thumbnails for creator-led YouTube channel(s).
- •Capable of identifying and communicating successful design trends, both overt and subtle, to continue to refine and improve the channel’s thumbnail style Strong familiarity with A/B/C testing thumbnail and title combinations and identifying which elements and content angles are worth testing against each other Regularly consumes YouTube content, including in the world of news, business, non-fiction, and explainers Obsesses over new and evolving trends and varying styles across the YouTube platform
Required skills
Design ThinkingVisual DesignMotion DesignUser TestingDesign Research