VP, Brand Marketing
MadhiveCTV Advertising company
New York, United States$180K - $210KDirector
Goldman Sachs Asset Management
Digital Currency Group
ACL Ventures Partner
Blockchange Ventures
Fenbushi Capital
Marketing
About the role
TL;DR
Lead the marketing team to drive sales team confidence and revenue upside.
- •Madhive is seeking a dynamic VP of Brand Marketing to lead the marketing team and drive sales team confidence and revenue upside.
- •Key Responsibilities Develop and own growth strategies, communications, and marketing content for MadHive constituencies Develop the vision for the MadHive brand in conjunction with internal operating groups and senior leaders Hire, train, structure, and budget the MadHive marketing group for scale and success Design and execute marketing campaigns to define MadHive’s unique values in a complex competitive environment Measure the performance of all activities and campaigns, and assess them against goals (ROI, Key Performance Indicators), and adjust strategy & execution to achieve goals Requirements Bachelor’s Degree in Marketing or a related field is desired. 10-15 years of professional marketing experience and at least 5 years of experience in a senior leadership role Deep understanding of the ad-tech ecosystem Must have deep knowledge and passion for streaming content and video advertising products and technologies; experience in enterprise/B2B software a plus You are a change agent: see ‘ambiguity’ as an opportunity as opposed to a hurdle, and thrive on challenging yourself to push beyond conventional thinking.
Required skills
Brand MarketingMarketing AnalyticsContent MarketingDigital MarketingPerformance MarketingEmail MarketingProduct MarketingCommunity ManagementSocial Media MarketingDemand GenerationCopywriting
Nice-to-have skills
SEOSEMA/B TestingProduct AnalyticsProject Management
Domain expertise
adtech