Head of Product Marketing
loveholidaysOnline Travel company
LondonSenior
Livingbridge
Meridian Corporate Finance
Marketing
About the role
TL;DR
Define and execute the product marketing strategy for loveholidays.
- •Reporting to the CPO, you will build and own a capability that loveholidays has never had before: a dedicated function that connects market intelligence to proposition development, and proposition development to commercial outcomes.
- •Key Responsibilities Translate company strategy, our vision and competitive intelligence into clear proposition expansion opportunities Build a deep understanding of different customer segments: their needs, motivations and the perceived and real value of our proposition to them, getting hands on with research and experiencing the product to create deep empathy and knowledge and share that broadly across the business.
- •Track competitor business model and proposition shifts alongside broader market trends, and bring that intelligence into the business in a way that influences decisions Build business cases for new products and segments; drive initial validation with user research, platform teams and commercial leads; champion them with the relevant exec and commercial leaders Define what the loveholidays proposition should look like over a three to five year horizon and translate that vision into clear proposition and experience requirements for platform and commercial teams Requirements Significant experience in product marketing, proposition development or a closely related discipline, ideally within a consumer-facing digital business.
- •Strong strategic thinker: you can break down complex market dynamics and translate them into a clear, well-reasoned point of view that earns buy-in across the organisation.
- •Understanding customers at a level that goes beyond research decks.
- •You know how to build real insight and how to apply it to proposition decisions.
- •Exceptional communicator, written and verbal.
- •You can make a complex argument simple and a simple argument compelling.
- •Know how to work in a matrixed organisation.
- •You lead through influence and build momentum behind things you don't directly control.
- •Data-driven mindset.
- •You bring evidence to your thinking and your strategies Hands-on.
- •You can move between setting direction and doing the work, depending on what the moment requires.
Required skills
Product Marketing
Domain expertise
travel
Benefits & perks
Company pension contributions, Individualised training budget, Discounted holidays, Annual leave, Cycle to work scheme, Season ticket loan, Eye care vouchers