B2B Marketing Manager
LottieElderly Care company
London, United Kingdom£50,000 - £60,000Senior
Accel
General Catalyst
Kindred Capital
Marketing
About the role
TL;DR
The B2B Marketing Manager will manage and grow Lottie's B2B acquisition channels.
- •The B2B Marketing Manager will own and run Lottie's B2B acquisition channels beyond CRM, including events, partnerships, direct mail, trade press, and paid social.
- •Key Responsibilities Own and run B2B acquisition channels beyond CRM.
- •Build the events program from scratch.
- •Develop referral and partnership relationships.
- •Set and manage budget across channels.
- •Report on lead indicators specific to each channel.
- •Requirements Genuine generalist with a high bar for quality.
- •Experience in running events, partnerships, or field marketing programs.
- •Comfortable picking up a new channel, learning it properly, and executing to a high standard.
Required skills
Growth MarketingContent MarketingDigital MarketingEmail MarketingProduct MarketingBrand MarketingCommunity ManagementSocial Media MarketingDemand GenerationMarketing AnalyticsCopywriting
Domain expertise
martech
Benefits & perks
Equity, Holiday, Mission, Office Policy