Senior Regional Marketing Specialist
LodgifyVacation Rental company
Barcelona, SpainSenior
Octopus Ventures
Bonsai Partners
Aldea Ventures
ICF (Institut Català de Finances)
Intermedia Vermögensverwaltung
Nauta Capital
MarketingNew
About the role
TL;DR
Drive end-to-end growth strategy and execution for Lodgify's US market.
- •⭐ Who we are Lodgify is a fast-growing scale-up company leading the vacation rental industry.
- •Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology.
- •Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals. ⭐ Role Overview The United States is Lodgify's most strategic growth market, and we are looking for a Senior Regional Marketing Specialist to drive our presence end-to-end—from customer acquisition through onboarding activation and retention.
- •Based at our Barcelona HQ with travel to the U.S. for key events and partner meetings, this role offers high autonomy to build a full growth engine, engineer automated workflows, and collaborate directly with Product Management. ⭐ How will you make an impact? Own and manage the U.S. regional growth strategy and budget, optimizing spend across channels to achieve pipeline, CAC, and ROI targets.
- •Build data-backed business cases and quantified ROI models for strategic initiatives, channel investments, and resource requests.
- •Develop regional segmentation frameworks and tailored playbooks for high-priority U.S. markets and customer tiers.
- •Lead full-funnel marketing programs across content, paid digital, CRM lifecycle, social, partnerships, and regional industry events.
- •Build and scale automated growth systems using n8n, Zapier, or similar platforms to streamline campaign operations and lead management.
- •Gather market and competitive intelligence through AirDNA and industry reports, converting insights into clear positioning and pricing recommendations.
- •Partner directly with Product Management to connect U.S. customer feedback and competitive trends directly to product roadmap decisions.
- •Identify, negotiate, and establish long-term strategic partnerships with U.S. hospitality associations, tourism boards, and industry organizations.
- •Brief and manage external agency networks and freelancers while mentoring junior team members supporting regional marketing efforts.
- •Distill U.S. market performance and strategic updates into clear, executive-ready presentations for senior leadership. ⭐ What makes you a great fit? 6–9 years of growth or regional marketing experience, ideally within short-term rental, vacation rental, or hospitality technology sectors.
- •A generalist growth skill set spanning content/SEO, paid acquisition, lifecycle CRM, strategic partnerships, and events.
- •Hands-on experience building automated workflows and growth systems using tools like n8n, Zapier, Make, or equivalent platforms.
- •Demonstrated track record of building quantitative business cases and ROI models for marketing investments.
- •Strong analytical skills with experience analyzing competitive positioning, packaging models, and market data to drive business decisions.
- •Experience designing customer activation, onboarding, and churn-reduction programs alongside acquisition campaigns.
- •Proven relationship-building and negotiation skills with trade associations, media partners, or industry bodies.
- •Fluency in English and willingness to travel periodically to the U.S. while based in Spain.
Required skills
Growth MarketingPerformance MarketingSEMProduct MarketingMarket Analysis
Domain expertise
travelproptechmartech
Tech stack
PythonJavaScriptSQLGitLinuxJiraConfluenceExcelPowerPointGoogle AnalyticsGA4Looker Studio