Marketing Demand Generation Manager
LoadsmartDigital Freight company
Mexico City, MexicoSenior
BlackRock
SoftBank Latin America Fund
TFI International
Maersk Growth
CSX Corporation
Janus Henderson Investors
Marketing
About the role
TL;DR
Drive demand generation strategy and execution in Mexico City for Loadsmart.
- •Join Loadsmart, a logistics technology company, to drive demand generation in Mexico City.
- •Key Responsibilities Own the demand-generation strategy end-to-end.
- •Build and manage the full-funnel demand-gen engine.
- •Work hands-on across SEO, Google Ads, paid social, events, and PR & media relations.
- •Adapt and produce content articles, decks, email sequences, sales materials, and web pages.
- •Partner with the Mexico SaaS Sales team to build the go-to-market execution plan.
- •Bring competitive intelligence and market insight on local buyer behavior and the media landscape.
- •Reprioritize quickly as the business shifts.
- •Requirements 5+ years of B2B SaaS marketing experience in LATAM.
- •Proven full-funnel demand-generation experience; data
- •and results-driven.
- •Hands-on proficiency across SEO, Google Ads, paid social, events, PR & media relations, and content localization.
- •Fluent English for daily collaboration with North America-based teams.
- •Working knowledge of Google Ads, Semrush, HubSpot, Salesforce, ZoomInfo, and Canva or Photoshop.
- •Native or fluent Spanish speaker with excellent written and verbal communication in Spanish and English.
Required skills
Demand GenerationSEOHubSpotSalesforce
Domain expertise
logistics
Tech stack
SEMSEOHubSpotSalesforce
